SENIOR CREATIVE DIRECTOR / KETTLE
2020-PRESENT

Lead content and UX development and manage copy, design, and motion development of Apple products, websites, social content, and full-funnel marketing toolkits. Handled hiring and firing as business scaled from 85 to 250. Resource staff across up to 25 projects at a time across four lines of business: services, Fitness+, NPI product launches, and creators (third-party) platforms.

additional clients: Nike, Ashley Furniture

CD (COPYWRITER) / STINK STUDIOS
2019

Pitched and won SF tech client/business for Stink. Developed strategy and wrote 3 territories as part of pitch process. Did all copywriting in collateral. Provided feedback to designers. Beat out 4 other agencies.

clients: Intercom, WeTransfer

CD (COPY + STRATEGY) / FAIR
2018-2019

Led brand strategy and copy for advertising at subscription-style automotive startup. Created first-ever launch campaign, which was featured as Ad of the Week in Lurzer's Archive. Forged media partnership with QVC app for millennials to develop comedic Hands-On-A-Hard-Body-style car giveaway.

in-house

ACD (COPYWRITER) / FREELANCE
2015-2018

Wrote Effie Gold award-winning documentary series for eBay Fashion. Created national TV campaign for eBay brand. Wrote content outline, copy and oversaw the development of 5 Apple websites. Wrote social media content for Audi.

agencies: Kettle (Apple), Digitas (Ebay), Hook Studios (Google), Grey (Healthcare Client), Muh-Tay-Zik | Hof-Fer (Audi), Stink Studios (We Transfer), Eleven Inc. (Oakley)

ACD (COPYWRITER) / AKQA
2013-2015

Developed location-specific, user-generated mobile video series for Jordan (NIKE) to launch Blake Griffin sneaker. Launched NVIDIA micro-console and led $10 mil NVIDIA gaming account. Created video content in collaboration with U.S. Army for Budweiser.

clients: Jordan (Nike), Anheuser-Busch (Bud, Bud Light and Shock Top), NVIDIA

SENIOR COPYWRITER / DIGITAS
2012-2013

Wrote social and video content for eBay. Wrote, produced and directed agency-wide historical play about Groundhog Day and hosted Bill Murray look-a-like contest. Met and worked with some of my favorite people. Had an actual office that I sat inside.

clients: eBay, Kaiser Permanente

COPYWRITER / BUTLER, SHINE & STERN
2010-2012

Learned to write headlines and TV scripts. Wrote and produced the holiday campaign for a retail company called RadioShack. Developed a documentary-style series in attempt to save that same company. Failed. Wrote lots of headlines for MINI and Priceline.

clients: RadioShack, Priceline, MINI, Greyhound, Columbia

CREATIVE / FREELANCE
2007-2010

Designed album art for three heritage jazz releases at Wide Hive records. Created produced a Farmville style Facebook game called RapWars. Wrote TV commercials for NBC News New York at Engine Company One. Wrote social spots for the SF Giants, created a style guide for Lexar and named eBay products.

clients: WideHive Records, eBay, SF Giants, NBC News, Product Madness, Lexar