CLIENT
EBAY

AGENCY
DIGITAS LBI

ROLE
ACD (WRITER)

AD
JESS ANDREWS

CD
PAUL BJORK

DIRECTOR
LENA BEUG

To showcase the fact that eBay is more than just bidding on vintage auctions, we created Emma. Emma is a kick-ass woman that we follow through time, as she grows up. Through every phase of her life we see the different ways that eBay powers her passions.

eBay wanted to use the spot to promote five different business units at different times of the year, so wrote and shot five different endings. Each one shows Emma buying a different new item on eBay and has a custom end card for each promotion.