CLIENT
IN HOUSE

AGENCY
GENPOP

ROLE
CD (COPY)

CD (DESIGN)
ARRON BLEASDALE

CD (ART)
COLIN JAHN

CCO
JENN PARKE

When traditional car sales goes out the window, so does traditional advertising. Our strategy was to turn our cars into experiences, not assets – so we said bye to typical sexy shots of cars cruising across coastline bridges and said hello to a whole new vibe.

The launch campaign for Fair, as subscription service for cars, communicated that are cars are simple, flexible and affordable. We focused on performance advertising while at the same time building a punchy brand voice designed to wake drivers up to a whole new way to get a a car.