CLIENT
IN HOUSE

AGENCY
GENPOP

ROLE
CD (COPY)

CD (DESIGN)
COLIN JAHN

CCO
JENN PARKE

DIRECTOR
NATE MORELY

Half of Fair’s growth strategy was focused on getting rideshare drivers into Fair cars. We put the consumer-focused brand work into night mode and shifted the focus from freedom, to free – because when drivers took enough trips each week they received a refund from Uber for their car payment.

Our goal was to get drivers to switch to from other rental companies to drive Uber in a Fair car. In addition to the refund on their weekly payment we offered unlimited miles and included insurance as part of our offering. The integrated campaign spanned radio, streaming and social, outdoor and TV.