Led brand strategy and copy for advertising at subscription-style automotive startup. Created first-ever launch campaign, which was featured as Ad of the Week in Lurzer's Archive. Forged media partnership with QVC app for millennials to develop comedic Hands-On-A-Hard-Body-style car giveaway.
Creative Director, Copy Fair.com 2018 to 2019
Led brand strategy and copy for advertising at subscription-style automotive startup. Created first-ever launch campaign, which was featured as Ad of the Week in Lurzer's Archive. Forged media partnership with QVC app for millennials to develop comedic Hands-On-A-Hard-Body-style car giveaway.
Associate Creative Director / Copywriter Freelance 2015 to 2018
Wrote Effie Gold award-winning documentary series for eBay Fashion. Created national TV campaign for eBay brand. Wrote content outline, copy and oversaw the development of 5 Apple websites. Wrote social media content for Audi.
Developed location-specific, user-generated mobile video series for Jordan (NIKE) to launch Blake Griffin sneaker. Launched NVIDIA micro-console and led $10 mil NVIDIA gaming account. Created video content in collaboration with U.S. Army for Budweiser.
Clients: Jordan (Nike), Anheuser-Busch (Bud, Bud Light and Shock Top), NVIDIA
Senior Copywriter DIGITAS.LBI 2012 to 2013
Wrote social and video content for eBay. Produced agency-wide that told the story of Groundhog Day and hosted Bill Murray look-a-like contest. Met and worked with some of my favorite people. Had an actual office that I sat inside.
Clients: eBay, Kaiser Permanent
Copywriter Butler, Shine, Stern & Partners 2010 to 2012
Learned to write headlines and TV scripts. Wrote and produced the holiday campaign for a retail company called RadioShack. Developed a documentary-style series in attempt to save that same company. Failed. Wrote lots of headlines for MINI and Priceline.
