I spearhead AI optimization (AIO/GEO) efforts for at Kettle.
As brands shift to writing to optimize effectiveness for LLMs I work with proprietary software to ensure precise language in brand comms build confidence in AI-aided queries to maximize ROI to deliver on business goals.
I lead teams to develop effective UX, content strategy, and new products.
For 10 years I have developed websites, products, social content, and full-funnel marketing solutions at Kettle for . My title is Senior Creative Director. I lead writing, UX and content, and design and handle hiring, resourcing, and manage careers.
I create content for traditional and digital ad agencies and tech startups.
In addition to — I have created work for Nike, Nvidia, Uber, eBay, Ashley Furniture, Budweiser, Priceline, MINI, and more. I received awards for social media and doc-style work and have created national TV campaigns.
I was chemistry major, have a sculpure degree, and a career in copywriting.
My diverse background informs my work and I am as passionate about system-based products as I am narrative campaigns. I also pursue entertainment projects and have work in development with major production companies.
I’m always interested new opportunities. Email me at gabe (at) justgabriel (dot) com.
