CLIENT
NBC

AGENCY
ENGINE CO. 1

ROLE
WRITER

AD
MEL CHAN

CD
SCOTT AAL

EDITOR
JESSICA CONGDON

In 2012, NBC was airing the Summer Olympics. NBC News New York wanted to take advantage of the increased viewership by running a single brand campaign that summed up all of their news offerings, which consisted of several different programs that came on throughout the day. Our response was The Now.

The Now was an anthemic campaign that each news program and crew could own in their own unique way. With only news clips, stock footage, voiceover and typography — we made a series of spots that helped NBC News rule that hot New York summer.