LET'S MOTOR


CLIENT
MINI

AGENCY
BSSP

ROLE
WRITER

AD
VARIOUS

CD
STEVE MAPP

DIRECTOR
N/A

 

When I worked at BSSP, it was the agency of record for MINI USA and MINI California. Small briefs for fun work came across my desk constantly. Each one had a strategic purpose and gave us the opportunity to write or concept for a single idea. Here is some of my favorite work that we made in response to a few of those briefs.

The assignments ranged from touting the expanded full line of MINI vehicles when the four-door Countryman was launched. To thanking every single person who purchased a MINI when the brand celebrated 10 years in America. To movie posters announcing MINI's arrival in Hawaii. To fun one offs for Motortober, which happened every year around Halloween.


MINI10years.jpg
10yearsDetail.jpg
motortober.jpg