The Negotiator was relentless in negotiating deal on hotels, flights and rental cars. And at Butler Shine Stern & Partners, briefs to promote the deals were relentless too — which I loved. From Hotel Freebies to Name Your Own Price to basic brand work, Priceline was always pouring out print.
I worked at BSSP through several phases of the iconic campaign and enjoyed it when he was solo, with his crew and when we were literally trying to kill him. These are some of my favorites from from the two years I worked on the account.