LIFT OFF WITH BLAKE
W+K New York made an iconic TV spot costarring Dr. Drain, Blake Griffin’s loveable sidekick. We built a user-generated mobile video experience that let fans step into Dr. Drain's shoes and throw alley-oops to Blake from anywhere in the world. Basically, we made Lob City global.
The intro video received 1.5 million views, we got entries from famous Jordan fans including Mark Wahlberg, Cedric the Entertainer and Mackelmore, and people shared over 3,000 videos that were automatically uploaded to YouTube. In addition to this activation, the digital campaign included tons of display and a product video that we made with Bot and Dolly.