FIND YOUR PERFECT
The fashion industry is notoriously obsessed with skinny models and the latest trends. Real women are different. They're all ages, shapes and ethnicities – and they all have their own style. We reached out to everyday women to make them the stars of Find Your Perfect.
Todd Selby took the photos and directed the films. They included multiple full-length videos, six different 30-second spots and digital out of home. The campaign ran multiple seasons — with a new cast in a new city each time. The work received an EFFIE and the videos were viewed over 6 million times.