HERE'S TO OPENING DAY
If you love baseball, opening day is basically a holiday. And since nothing is more American than baseball, Budweiser campaigned the White House to make it an official national holiday. Ozzie Smith pitched the idea publicly and we created the campaign hub, posters, display ads and the official petition to the White House on wethepeople.com.
The petition got more than 100,000 signatures, which earned an official response from the White House Deputy Press Secretary. It was 2014, so he reminded us the Red Sox were World Champs, Obama is a White Sox fan and — since it was spring — even his lowly Royals still had a chance to be champs. Unfortunately, they lost in the World Series that year.