THERE'S MORE TO EMMA
To showcase the fact that eBay is more than just bidding on the things you love. We created Emma. Emma is the kick-ass woman that we follow through time, as she grows up. Through every phase of her life we see the different ways that eBay powers her passions.
We wrote and shot five different endings so the client could use one spot for various promotions. Each one shows Emma buying a different new item on eBay and had a custom end card to match a different business unit.